FAQs
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Frequently Saked Questions
Logic
Logic is a tool that enables survey questions to be displayed to certain respondents depending on the responses that they have submitted previously. Logic combats survey fatigue by only displaying questions that are directly applicable to individual respondents. As a result, the quality of the data is higher.
Mystery Shopping
Mystery Shopping is a process in which a person visits a retail store, restaurant, bank branch, or any such location to measure the quality of the customer’s experience.
Many companies define detailed processes and parameters to ensure that customers will have a good experience in their sales locations.
NPS*
The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. It is used to know the customer’s overall satisfaction with a company’s product or service and their loyalty to the brand.
*Net Promoter and NPS are registered service marks, and Net Promoter Score and Net Promoter System are services marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld